While professional surfer Kelly Slater has spent the last 29 years of his life smashing the competition and winning a record 11 World Titles, another venture tied to his love for surf has also been occupying his time.
In 2014, he left his sponsorship from surfwear giant Quiksilver to start his own surf brand, Outerknown.
Slater, a longtime advocate for sustainable living, wanted to create a lifestyle brand for everyone that was rooted in good design and sustainable production. He partnered with designer John Moore to make this idea a reality. Moore says, “We’re surfers who grew up with surf brands, but we grew out of logos. And we want to wear clothing that’s made better and looks better.”
Made better: That means using sustainable materials (over 90% of Outerknown’s products are made from organic, recycled, or regenerated materials) as well as using transparent and responsible manufacturing partners, who follow strict guidelines of safety and working conditions by the Fair Labor Association (FLA), Bluesign, and Fair Trade.
This commitment to sustainability and transparency means you’re going to pay more than usual for the clothing. Men’...